The market of domestic ceramics in China has increased in both quantity and quality and the consumption has upgraded obviously.

With people's increasing attention to safety, health and environmental protection, consumers' requirements for ceramic products in contact with food are not only simple and economical and practical. High quality, beautiful appearance, low lead, cadmium dissolution and good thermal stability will become important reference indicators for consumers to choose and buy ceramic products, and the market demand for high-quality daily-use ceramics will be further enhanced.

In recent years, due to the rise of emerging ceramic producing countries and the substantial increase in the output of ceramic products in developing countries, the total output of ceramics in the world has increased significantly. the international ceramic market presents the characteristics of high-grade market demand, artistic, diversified, personalized, market sales and so on.

According to the different applications, the global ceramic market can be subdivided into daily ceramics, building ceramics, sanitary ceramics and art ceramics and other fields. Among them, daily ceramics as irreplaceable daily necessities in people's daily life, compared with plastics, metals and other daily necessities, it has the advantages of safety, hygiene, easy washing and good thermal stability, and its growth is much higher than the overall level of the ceramic industry.

In recent years, the total output of daily ceramics in the world is gradually increasing, and the main producing areas of international household ceramics are distributed in Asia and Europe, among which Asia is the leading producer of daily ceramics in the world. The output of domestic ceramics in China ranks first in the world for more than ten years in a row. In 2012, China accounted for more than 62% of the world's total output.

In the past decade, with the deepening of reform, especially the gradual rise of private enterprises, China's mass-produced ceramics have returned to the stage of rapid development and maintained a high growth rate. Although China has become a large ceramic producing and exporting country in the world, there is still a problem that the overall level of China's ceramic industry is on the low side: first, the technology and equipment have not reached the more advanced level in the world; second, the development of China's ceramic industry lacks the awareness of establishing a brand in the international market for a long time in the past. The construction of national brands is a focus of the future development of the ceramic industry. In 2012, the total output value of domestic ceramics in China was 94 billion yuan, with a total output of 33 billion pieces, accounting for more than 62 percent of the world's total output, with exports totaling US $7.002 billion and imports totaling US $280 million, accounting for about 30 per cent of the world's total domestic ceramic trade. In 2013, the total output of daily ceramics in China was 37.5 billion. With the continuous development of economy and the continuous improvement of people's income level and consumption capacity, especially the rapid development of tourism and catering industry, China's domestic ceramic market will continue to show this good trend of both quantity and quality in the future. the characteristics of the upgrading of daily ceramic consumption will also be more obvious.